VIC Network @ The Victorian

Monthly Digital Media Industry Speaker Series and Networking Event

"How Does a Traditional Media Company Succeed in a Blogging and Podcasting World?"

• David Baron, Vice President of Digital Media at 20th Century Fox
• Joey Tamer, Consultant

Wednesday, October 19, 6:00pm–10:00pm

6:00 pm - 7:00 pm Speaker (upstairs at The Victorian)
6:00 pm - 10:00 pm Networking
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Location

The Victorian
2640 Main Street
Santa Monica CA 90405

COST

• $20 Non-members (includes networking event)
• $10 VIC Members (+ one guest free)
• RSVP Now

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How Does a Traditional Media Company Succeed in a Blogging and Podcasting World?

So far, there are no answers to this question, which we will explore in an open discussion.

We are at a new turning point in media content, development and distribution. • The majority of web-enabled US homes now have broadband connectivity. • Consumers are developing new habits, demanding choice, convenience and control over their media. • Tangible shifts are evolving in how consumers spend their time, how advertisers spend their dollars, and how marketers sell their products. • New markets and marketplaces are evolving that offer the potential for ubiquitous distribution of content on many devices. • User-generated content (blogs, podcasts, webpages, etc.) are occupying larger amounts of consumer leisure time.

How does a traditional media company create a business around end-user-developed content? How does a content developer create a scalable business online without the backing of a media company? How does a traditional media company remain relevant in this changing market space?

David Baron, Vice President of Digital Media at 20th Century Fox (www.fox.com) will speak with Joey Tamer (www.joeytamer.com), uncovering these issues and more, in an open conversation.

David Baron

David Baron is Vice President of Digital Media at Twentieth Century Fox where he is developing new content distribution strategies for the Studio. Prior to Fox, David was at Paramount Digital Entertainment, most recently as Vice President of Programming and Production, overseeing content development for online businesses at the studio. Before that, he was Microsoft's first Entertainment Industry Liaison, where he introduced numerous new technologies to artists, studio and record label executives. He was also a Producer with the MSN group, where he created (with Broadway Video) the first live, streaming late-night comedy show on the internet.

Joey Tamer

Joey Tamer (www.joeytamer.com) consults to Fortune 500 companies and capitalized start-ups to launch, build, grow and exit technology companies. Her clients say she is "a brilliant strategist and a practical, down-to-earth, get-it-done person." Clients include J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, NEC, Time-Warner, Agfa and Scitex. Her work includes strategies and implementation on entry, exit, capitalization, R.O.I., growth, positioning, pricing, distribution, risk-assessment, new market and international expansion, due diligence, and intellectual property.

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